“Finally. A fad-free holistic approach to optimal nutrition and lifestyle focused on long-term sustainability over quick fixes and gimmicky weight loss tips. This is not a ‘diet book.’ Rather, it is a winning primer that provides the reader with comprehensive experience-based information and easily digestible and incremental tools designed to establish and maintain complete holistic wellness that begins with the plate and gracefully extends to the physical, mental, spiritual and natural. A must read for anyone looking to take their wellness to the next level.”

—Rich Roll, Ultra-distance Athlete and Bestselling Author of Finding Ultra: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself

“Sid’s book is a fresh and sensible approach to health that anyone can follow. And, it’s fun to read!”

—Gene Baur, President and Co-founder of Farm Sanctuary, and author of Farm Sanctuary: Changing Hearts and Minds about Animals and Food

“A healthy approach to living should be effortless and enjoyable. Most experts proffer some variation of ‘no pain, no gain.’ Sid offers us another way —the good way…You’ll get to know Sid’s affable personality present in these pages. Sid has taught me that approaching a natural lifestyle is a gift, not a struggle.”

—Biz Stone, Co-founder of Twitter & Author