You know when you do something that feels so right on the money that you say to yourself “I should’ve done this years ago!”?
That happened to me a month ago when I returned to YouTube.
But, being back on YouTube wasn’t what was ‘so right.’ It was my decision to turn off the comment section to all new videos.
THAT was the “I should’ve done this years ago!” moment. It only took me 6 years and 250+ videos….
There’s just one hitch…
The “conventional wisdom” around YouTube comments is that you want as many comments as possible and to urge viewers to comment as much as possible as it increases your video’s standing and potentially brings more people to your channel.
And on the face of it, that’s a good thing.
However…over the years I’ve developed a habit of questioning conventional wisdom.
Why? Because it turns out that most of it is, well, conventional.
As in, ordinary. As in, unoriginal. As in, regular. As in, run of the mill.
So I questioned, and in general thought about this new age of ‘everyone commenting on everything.’
Our “comment culture.”
My conclusion? I don’t want to enable this part of our culture, and don’t feel right about asking people to comment on my work simply for the sake of more views and subscribers. And furthermore, I want to fight against my own urges to be a serial ‘commenter’ as well.
To be clear, my decision to shut off comments had nothing to do with any negative comments whatsoever. In fact, a quick glance at the comment sections on my videos and you’ll see mostly positive and very few negative comments.
On the contrary, my decision was about making my channel solely about the work and not the feedback (not unlike my decision to delete all of my social media accounts in 2018).
Allow me to explain.
I absolutely value my followers – those of you who read my books, this blog, listen to my podcast, watch my videos, join Small Steppers, and/or kick in some Patreon dough every month.
And I want to do right you by you content-wise…but…
In order for me to create the work I do, I need time to focus, to contemplate, to consider, to think.
That means doing what it takes to both create and protect time. Which means minimizing distraction whenever possible, which, in turn means minimizing feedback.
As an aside, I still hear from many of you via a brand new technology called “e-mail.” It’s direct, personal, and takes a little more effort than throwing up a YouTube comment. I think it’s going to be big.
Our world is currently in a feedback loop of sorts. We comment, then someone comments on our comment, and so on. This loop is not moving us forward, and I’d argue that it’s actually moving us backwards.
A world with more critics than artists is never good.
So… the lesson is this:
If there is work you are thinking about making (books, music, dance, short stories, cooking, screenplays, videos/films etc.), then control the feedback. Be very selective and only ask for feedback when you actually want it.
The ultimate success of any piece of work is its authenticity. In other words, how much of YOU made it into what you created?
How effective were you in shutting out the world in order to put an honest piece of work into it?